So, you may be wondering, “What does Thomas Edison have to do with Online Advertising?”.

For years, Edison sought improvements to his best known invention; an invention that changed the way we live. Before the invention of the light bulb, people used lamp oils or burned natural gas for light, a rather dangerous way to produce illumination. After years of tweaking, electric lights became cheap, safe, and convenient to use and the public installed them in mass.

However, it was literally through a long period of trial and error that brought Edison the results he was looking for. The same can be said for the process of advertising your business’s products or services. Thankfully, there are online platforms in place that make the trial and error process easier to monitor and tweak until you see satisfactory results.

Setting up a PPC campaign and measuring results

One of the most popular platforms for online marketing is Google AdWords. AdWords, Google’s extremely successful pay-per-click (PPC) advertising system, can be effective for most types of business. Yes, AdWords requires time and money upfront, but thousands of business owners have discovered that the time and money were well spent. Pay- Per- Click (PPC) advertising is one of the most measurable of online channels. AdWords yields measurable ROI. AdWords transparency provides a multitude of PPC metrics that easily shows what is working and what is not. The easy to read data can quickly provide information to let you know if your campaigns need adjusting or are positively impacting your ROI. (Source: AdWords)

AdWords offers a multitude of options so you can customize your campaigns and ads to your business’s specific needs. For example, with Adwords, you can target the audiences you most want to reach, only display your ads to people who search for an exact keyword you specify, earmark your ads to show only within a certain radius of your business, and create remarketing lists based on consumers prior inquiries.

Evidence shows that paid search traffic converts better than organic traffic – with conversion rates up to two times higher. (Conversion rates vary by industry, and as always, this may not be true for your particular business, but you won’t know until you try.) This is probably due to the fact that paid search traffic is more targeted and qualified (due to those targeting options mentioned above), and that queries that result in ad clicks are much more likely to be commercial in nature, rather than informational. (Source:

At Lead Dog Digital, our AdWords certified specialists have been awarded specialized credentials from Google. AdWords certification must be renewed annually by demonstrating continual proficiency in Google’s PPC marketing platform. Specialists must continually exhibit a high level of proficiency in creating effective and optimized campaigns across multiple devices. Designated as Google Partners, Lead Dog Digital marketing specialists can promote brand awareness for your company, create effective leads, monitor traffic, and target those ready to buy your product or those in need of your services. We actively monitor your campaigns daily, and make necessary adjustments to increase your return on investment.

Just like Thomas Edison, a commitment to continual improvement, a desire for a better result, and the specialized knowledge of how to reach those goals, makes our team a great partner for your online marketing needs.