Like most people, you may assume that a blog is an online diary written by those wanting to share information about their hobbies, ideas, and experiences. Yes, the internet has no shortage of these types of blogs. However, there is an entire other segment and purpose for blogging. Business blogging is a marketing tool that provides an opportunity to get your business more online visibility along with a multitude of other benefits.
For the complete newbie, you may even be asking, “What is a blog?” Simply put, a blog is an area on a website that houses blog posts- short-form content of original, creative, and informative information. What you are reading now is a blog post- just one of several blog posts on Lead Dog Digital’s Blog Page. A blog post is about specific subject matter related to your business.
Let’s start with the question I posed. What can business blogging do for your business? An in-depth answer could be the subject of a multi-chapter book or a marketing conference. However, for brevity sake, I’ll share a few highlights of the greatest benefits.
- Business blogging helps drive traffic to your website. We all want more visibility, right? With each blog post added to your website’s blog, you create an additional indexed page. Google and other search engines view this as an active site with updated and dynamic content. Search engines continually monitor websites for activity and reward those by more frequent and higher placement in organic search results. More visibility equals potential for more traffic. Additionally, just as every blog post adds an additional indexed page to your website, each post creates an opportunity to generate new leads. The way this works is simple: Just add a lead-generating call-to-action to every blog post.
- Business blogging and social media reciprocity: Business blogging drives traffic to your website by providing new content to your social media pages. Instead of having your social media manager continually create new and original content to keep your Facebook or Instagram page current, reposting your blog post to your social media sites, instantly provides relevant and helpful information to your followers and visitors to your page. Not only is social media an effective tool for connecting with potential customers, but when strategically utilized, it can also generate website traffic and qualified leads. By adding your website URL or links to your website within your blog post, you are making it easier for customers to find your business’s site.
- Business blogging builds customer confidence. By offering free and informative information, not only are you highlighting your commitment to customer service, but you are also demonstrating your expertise in your business field. The ideal business blogs answer commonly asked questions their customers have. By creating content that’s beneficial for your customer, it will help establish you as an authority. This is an effective tool for Sales and Service professionals. Furthermore, prospective customers are much more likely to come into the sales process trusting what you have to say because you have previously helped them — even before they considered purchasing anything from you.
- Blogging provides long term results. Once your blog posts begin to receive views, likes, comments, and shares, or better yet, once it begins to create conversions, it will be continually ranking in search engines. That means for days, weeks, even years from your original date of posting, your blog entry will still be getting traffic and producing leads. This cycle creates a path for long term results. In fact, statistics show that 70% of leads generated from blogs, were not from current month blogs, but from entries from previous months. (Source: HubSpot)
How Do You Get Started Business Blogging?
Think about questions your customers might have about your products or services. That question that gets asked over and over again. Providing a FAQ is a great way to get started. Also, remember to include a clear call-to-action within each blog post. The more you can engage a potential customer, the more likely they will become a paying customer.
We Can Help. If you would like to explore the benefits of business blogging, we would love to discuss your options with you. If you simply don’t have the time to create original blogs, our team of creative content writers has over 20 years experience in the writing field. Whether it’s a one time, weekly, or monthly post you are interested in, at Lead Dog Digital we can help bring the benefits of blogging to your business.