When you hire a digital marketing company like Lead Dog Digital Advertising Agency in Tyler, Texas, a wide range of content marketing services are available to help promote your business. Each business is unique, but some examples of services utilized include digital video ads, reputation marketing, YouTube video advertising, social media, SEO, PPC (pay-per-click), web design, website development, branding, and more.

As a client of a digital advertising agency, you’ll be able to boost the viability and success of your business by reaching a necessary network of customers through online advertising.

Videos are a major component of online ad campaigns, and a large part of online advertising today involves videos.

Utilizing video advertising is one thing, but how do you do so effectively so you’re not one more ad people are skipping over?

To give you a better idea of how video advertising works and can benefit your business, here’s a list of video advertising best practices:

Advertising on YouTube

YouTube video advertising was one of the first places online video marketing took off, and it continues to be at the forefront of advertising online.

However, online video marketing is also seen across TikTok, Instagram, Facebook, and other popular social media marketing platforms today. Everyone has a smartphone in their hands these days, which is an excellent opportunity for video marketing.

Subtle and Effective Marketing

We’ve all encountered those “in your face” promotional videos as we’re scrolling through a webpage or social media that’s just too obnoxious to handle.

Don’t be that video that’s so insistent in its delivery that people will click off it or change screens to remove the “distraction.”

Effective videos should get their message across in a subtle but effective way that naturally catches the attention of prospective clients.

Branding in Video Advertising

How is your branding displayed?

A video ad is great, but if your branding isn’t presented in a way that appeals to customers, it won’t be as effective, meaning you might miss out on targeting potential clients.

With brand promotion, it’s most useful to focus on the history and values behind the brand rather than simply trying to sell.

Keeping the Attention of Viewers

Let’s face it—our attention span for focusing on online content is limited. It’s so easy to keep scrolling onto another page, photo, or video that keeps our interest more fully.

Because of this, it’s important to be the video that keeps a potential customer’s focus.

How to do that? For one, be brief.

If your message is too complicated or long, people will quickly lose interest and move on. What can you do with your brand and message to capture your viewer’s attention and hold it?

Including Audio in Video Advertising

Audio or no audio? There seem to be two groups evolving when it comes to watching online content—those who watch with sound and those who don’t.

People who scroll without audio do so for numerous reasons, but it’s an important detail of video marketing that needs to be paid attention to.

Make sure your video is effective with or without sound.

If you put a lot into the audio but are only reaching a segment of your clients because some people are listening without sound, you’re missing out.

Video Marketing for Mobile and Desktop

Create content for both mobile and desktop platforms. As mentioned earlier, almost everyone has a smartphone in their hands today.

Fewer and fewer people are using desktop platforms, but that doesn’t mean they’re not being used at all.

It’s important to make sure your video advertising is compatible with smartphones, tablets, and desktops. If not, you risk losing out on valuable customer resources.

Understanding Your Audience

Do you understand your customers and exactly what they’re looking for?

It’s important to hone your branding, marketing, and message to your customer base in such a way that it not only reaches them but also appeals to them.

You want your videos to resonate with your customers and be something that sticks in their heads—something they won’t forget—in a positive way!

Marketing Tactics

Use specific tactics to appeal to your audience, such as engaging them emotionally and/or putting out a call to action.

Think about the type of advertising that holds your attention.

What about those videos makes them stand out to you?

What makes it stay in your mind?

What about those videos that might later lead you to follow through to purchase at that moment or later?

Humans are emotional beings, and if something touches us emotionally, we’re more likely to take action on it.

Hiring a digital marketing company means you’ll have access to a wide range of online marketing resources to help promote your business. In today’s digital world, you can’t do without them. Video marketing is at the forefront of marketing to online customers.

Creating video content that’s effective, successfully promotes your brand, focused, and appeals directly to your customer base makes all the difference when it comes to growing your business.

Contact your local digital marketing business today and make sure your business’ video advertising is the best.