No doubt, the internet has taken the business world by storm. The enormous impact the internet and social media has on how we live our lives is more evident now as we’ve entered this new decade of the 2020’s.
Bringing your business into social media and online space can be an invaluable tool to establish a sense of trust and community with consumers - building customer loyalty. Whether it’s a small candle-making company trying to kick off their business on Facebook or the Denny’s Twitter account posting memes, social media is a way to connect with your audience and, hopefully, bring in customers. However, there’s more reason to move your business online than just our growing internet culture.
STAY IN FRONT OF CONSUMERS
The global Covid-19 pandemic has thrown businesses for a loop, now getting less foot traffic and business than ever before. While the coronavirus pandemic will eventually end one day, it’s effects will leave a lasting impact on the way we carry on with life and business from here on out. We now live in a world where our real-life errands and responsibilities can be done from the comfort of our own homes. Whether online banking, shopping on Amazon, ordering groceries ahead of time to be picked up, having a video call with a doctor for a doctor’s appointment, or streaming entertainment while sitting on our cozy couch – businesses are moving online. It’s essential to keep your online presence strong to keep your business healthy and competitive.
If you’ve decided to boost your online presence, the initial step into the internet space can feel daunting and overwhelming. After all, the internet is HUGE! There are many online marketing strategies to draw in new and returning customers, ranging from SEO (Search Engine Optimization), Google Ads, company websites, and company-ran social media accounts.
There are various social media platforms – Facebook, Twitter, Instagram, Tumblr, and even TikTok – available to best suit your business needs to engage with a relevant audience.
Facebook is by far the most “official” and business-like of the social media bunch. Here’s a brief overview of the different “tones” of these platforms.
- Facebook is the no-nonsense, let’s-take-care-of-business platform.
- Instagram is the fashionable and trendy platform that wants to sell you everything.
- Twitter is the witty, dry, and somewhat crass platform, which does a surprisingly good job in customer engagement despite being so prickly.
- Tumblr is the quirky platform and likes to be silly and post memes.
- TikTok is the hip, younger generation platform offering short bursts of entertainment.
While all being greatly varied in platform features and user demographics, they all succeed in their ability to engage with viewers directly.
KEEP IT REAL
More than ever, it’s important for companies and businesses to directly engage with their customers. With brick and mortars getting less traffic, how do we do keep that personal connection?
Simply increasing the number of ads you have isn’t enough anymore. We are living in a climate where consumers need to trust the businesses they’re supporting. Bringing your company into the social media space can help establish that trust and brand integrity.
There’s a certain level of humanness and empathy behind social media posts that just can’t be found in other marketing strategies. Social media keeps us connected in a world where physical connection is limited. For consumers to see businesses attempt to stay connected helps create trust and customer loyalty.
Low cost, high reward!
The best part of using social media as a business platform is that it’s free! Facebook and Instagram offer paid options to boost your account’s visibility, but creating a business social media account is free.
If you have any further inquiries about how social media can help your business grow or any other digital advertising questions, call us at Leaddog Digital! We’ve been helping business owners like you grow their digital footprints exponentially!