At Lead Dog Digital, one of the questions we get asked most often when new clients come to us needing help with their online advertising is, “How can I get my website listing to show up more often on search result pages when customers are looking for what my business offers?” The answer is simple, but understanding the process is a little more complicated. The simple answer is: Improve your website by making it SEO (Search Engine Optimization) friendly.
Facebook represents a huge potential marketing channel for your local brick & mortar business. With over 2.07 billion monthly active Facebook users for Q3 2017, it is too big to ignore. However, it is becoming increasingly difficult for a business to stand out from the crowd. Thankfully, with a little creative thinking, there are simple ways for your business to garner attention and connect with potential local clients.
Like most people, you may assume that a blog is an online diary written by those wanting to share information about their hobbies, ideas, and experiences. Yes, the internet has no shortage of these types of blogs. However, there is an entire other segment and purpose for blogging. Business blogging is a marketing tool that provides an opportunity to get your business more online visibility along with a multitude of other benefits.
So, you may be wondering, “What does Thomas Edison have to do with Online Advertising?”.
For years, Edison sought improvements to his best known invention; an invention that changed the way we live. Before the invention of the light bulb, people used lamp oils or burned natural gas for light, a rather dangerous way to produce illumination. After years of tweaking, electric lights became cheap, safe, and convenient to use and the public installed them in mass.
With over 4.5 billion (yes, billion!) Google searches being conducted every day, is your company’s website helping lead those searches to your business?
Google’s “Secret Recipe” for determining where, when, and how often your ads appear in search results depends on several factors. Today, I want to focus on one vital ingredient- your company’s website and more specifically, the relevancy of its landing pages.
A study conducted by BrightLocal.com revealed that 88% of consumers read reviews to determine the quality of a local business, and 72% of consumers will take action after reading a positive review. (www.brightlocal.com, July 2014).
At LeadDog Digital we understand that online reviews play a vital role in turning potential customers into paying customers.
First, you may be wondering what a 360-degree photo is. A 360-degree photo is a photo that allows you to view the scene from every above, below, behind and next to you.
Your potential customer, clients, or patients want to know what your business looks like before they arrive. Once taken, 360-degree photos are published on Google+ Local pages, Google Maps and other Google properties to give customers a better sense of the layout and decor of your business interior and exterior.
Do you remember MySpace? Spending hours making sure your page looked just right and represented your interests with the perfect song and design? Well like many other formats in the digital world, Myspace didn’t last.
If you visit MySpace today, you will notice the site gives priority to musicians and encourages them to upload songs and videos for fans to share on their own profiles. During their relaunch MySpace even hired an in-house editorial team to write up music news and reviews. The new homepage is organized in a big, photo-forward grid.